Franklin Santos

Creative Director, Marketing

 

Franklin joined G5 Games in November 2018. He is focused on building a creative team structure and processes that support the marketing needs of all active titles; advocating for performance-backed concepts driven by data and consumer behavior; and expanding testing horizons with new ideas, formats, and approaches. Franklin has 5+ years of experience in the mobile app and gaming advertising industries.

Before he joined G5, he spent more than 4 years as Senior Creative Manager at a game developer Machine Zone, where he led the development of high-performing creative as well as scale and mentor the creative team and oversee all advertisement related projects. He has worked with AAA celebrity talent, influencers, CG studios, VFX houses, and live action production teams. Franklin has a Bachelor of Science in business administration and marketing from the San Francisco State University, College of Business.